About Us

Company Profile

GCD Exhibitions, a trusted Gold Coast based family business specialising in the design and construction of custom built Exhibition and Display Stands, Joinery works and Signage, for clients who want to “Stand Out From The Crowd” and have their visions and concepts for promoting their products, brands and services come to life!.

Jan & the ‘Late’ Barrie Billett founded GCD circa 1978, after identifying this as a field requiring the special skills they could provide. They had a vision of GCD that has grown and matured continually over the years… and some 45 years later, GCD continued growth is under the Directorship of Managing Director, Craig Billett.

After moving away to complete his Trade Qualifications, in Carpentry and Cabinet making, Craig Billett returned to the Gold Coast, investing in his Family’s Business and taking a lead in GCD some 28 years ago, Managing Sales and Operations, and driving GCD to the next level by expanding the product offering to include signage and shopfitting, and creating a one-stop-shop for all display needs.

GCD have gained a reputation for design flair, cost effective build solutions and hands on problem solving simply by listening to clients and working with them to achieve their marketing goals. Effective results aren’t found in a ‘one size fits all’ approach, it is built on a keen desire to bring brand messages to life and stand out from the crowd.

Generations Craig Luke Jan & Barrie

The Billett Generations, including the ‘late’ Barrie Billett

Craig Billett & Barrie Billett

Craig Billett MD and his Father and Founder of GCD Exhibitions, the ‘late’ Barrie Billett, pictured mid 2018


From sales to design, manufacture and project management GCD is one of the few dedicated custom stand builders, shop fitters and sign makers, who can control the complete production process from start to finish and they have been honing these skills since 1978. With a highly efficient factory and administration offices on the Gold Coast, no time or money is wasted in our management processes’.

Examples of the creative custom built display stands can be viewed at most major trade events and exhibitions around the country. Industry sector, event location or product specifications are never an obstacle for GCD as they have worked with companies specialising in tourism, hospitality, pharmaceuticals, consumer goods, mining, IT and electronics, gaming, medical, home improvements, motor vehicles and boats, at all major exhibition venues, indoor and outdoor. Key Customer Brands include, Swisse, Bunnings,  Arnotts, Mondelez, LG, Cadbury’s, Bega Cheese, Australian Government Defence, BLK Clothing, Valspar, GC Tourism, Qantas and GC2018 (Goldoc).

Our ‘more’ high-profiled shopfitting work includes, the Gold Coast Airport, Baskin & Robbins stores, Bunnings stores, Australian Outback Spectacular, Sydney 2000 Olympics, Star carwash signage fronts’, and the Australian National Maritime Museum. Their commitment to quality product and true customer satisfaction ensures a steady stream of loyal repeat business not only with Queensland based businesses but also multi-national brands who they service nationally and internationally.

In keeping with the ‘in-house’ philosophy GCD have their own sign shop providing all the signage requirements for exhibition and shop fitting clients as well as this providing a separate service to those clients who simply have signage needs. Pop up banners, large life style images and exterior signage are all designed, created and produced out of the GCD premises.

Over the past 7 years GCD Exhibitions has taken out numerous awards for the Family Business, Manufacturing and Tourism, Hospitality and Event category’s at the Gold Coast Business Excellence Awards. A proud moment for the Team, as each person within GCD is committed to production excellence for positive Client outcomes and safety management. The Team prides themselves on treating your success as their business and you’ll be taken care of like one of the family. Let them “bring your brand to life”…..

Notwithstanding our In-House Design and Construct Trades Team, GCD, operates with three key Business Partners for major project works, and Design Works.


Craig Billett

Managing Director

Carpenter / Joiner, by Trade

38 Years in Construction and Exhibition Industry Management & Sales Skills, Communication and Negotiation.
Project Management & Forecasting Quality Control & Service, product Delivery Excellence


DNA Design

 DNA Design

DNA Design was established in 1996 and our partnering / business relationship with GCD extends back to our inception and we value our relationship at the highest level.

DNA Design is a Brisbane based design company that offers a comprehensive design approach to exhibitions, commercial and retail interiors, themed attractions, museums and visitors centres. From concept design to detailed documentation our aim is to fulfil the needs of our clients by balancing all aspects of the design criteria including practical considerations, aesthetic responses and budgetary constraints. ​ DNA Design has extensive experience in the design of hair and beauty salons throughout Australia. Our involvement in the hair industry extends over 25 years and we work together with many of the professional industry suppliers delivering Award Winning salon designs.
Erin Hutton (Co-owner and MD) is a seasoned creative lead with over 16 years experience in the exhibition and events industry. Erin has worked on many large scale museum designs, commercial fit outs, exhibitions and immersive spaces.
Stefan Broeng (Co-owner and MD) is a keystone in the design and production team, bridging the gap between concept design and delivery with over 14 years in the exhibition and fit out industry. Having delivered many commercial fit outs, exhibitions and interpretive spaces in a design management and project management role. Stefan ensures each creative concept is delivered to an exceptional standard.

Sheehan Constructions

Sheehan Constructions is headed by Brothers’ Paul and Greg Sheehan, and they have been building both Residential and Commercial jobs for near 40 years, in South East Queensland. Greg Sheehan hold the QBCC licence, and Paul Sheehan manages the day to day operations.Both are qualified Builders / Carpenters.

BCC Licence No’ 49981

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3D Sculptures

Adam has been a part of the GCD creative Team for several years. As a Fibre glass and silicon mould maker/painter/themeing Tradesman, Adam has been Contracting to the Film Industry and Theme Park Industry for near 20 years and has created sculptures and designed characters including:

Movies, some including:

  • George of the jungle – John Cox Creature Workshop
  • Aquaman – Movie World
  • Thor – Movie World
  • Pirates of the Carribean- Sub contract


As a Business, our current year of trading is exceeding forecasts as set by our CFO. We average some 300 different jobs / Projects per year, from small signage jobs to major fitouts and customs displays worth thousands of $$$, working within a Clients’ needs and budgets. We have contracts on-foot with yourselves at Dreamworld, Bunnings, Arnotts, BLK, and Bank of Queensland to name a few.



“Bring brands to life” by always delivering creative, value-for-for-money solutions and treating all those we do business with like family.

Profitable growth through superior customer service, innovation, quality and staffing commitment to creating a desirable and safe workplace.

GCD Exhibitions Culture

  • Commitment
  • Ownership
  • Integrity
  • Excellence
  • Communication
  • Teamwork
  • Process and Systems
  • Happy Working Environment
  • Cleanliness
  • Balance
  • Consistency
  • Gratitude
  • Success
  • Education


GCD Exhibitions recognises its moral and legal responsibility to provide a working environment that is both safe and without risk to any individual’s health and safety. This responsibility extends to employees, sub-contractors and the general public.

GCD Exhibitions are committed to providing a safe working environment through the implementation of preventative strategies into every operation and the encouragement of consultation between all parties regarding Occupational Health and Safety issues.

The principal objectives of GCD Exhibitions are to:-

  • Minimize injury/ illness to employees, contractors and visitors through the identification, assessment and control of workplace hazards.
  • Comply with all Occupational Health and Safety legislation.
  • Investigate accidents and incidents
  • Provide an appropriate return to work program for injured employees.
  • Actively promote and implement Occupational Health & Safety procedures.
  • Conduct appropriate inductions

GCD Exhibitions are accountable for the following:-

  • Maintain the workplace in a safe condition
  • Conduct appropriate inductions
  • Actively promote and implement Occupational Health & Safety procedures

Employees and contractors of GCD Exhibitions have a responsibility to:-

  • Comply with safe working procedures
  • Report all accidents and incidents
  • Report all workplace hazards
  • Work in a manner that is safe
  • Participate in all induction and training provided.